Tag Archives: strategy

super-bowl-ad-under-10-thousand-dollars

The Super Bowl. It’s one of the most watched television broadcasts in the United States. It attracts anywhere from 90 million to 114 million viewers every year. Gary Vee calls Super Bowl ads under priced in today’s market even with their exorbitant cost of a few million dollars. But do Super Bowl Ads really need to cost a few million dollars? No, here’s how to get them at a discount. Getting a Super Bowl Ad at Discount To be clear a national Super Bowl ad will cost you a few million dollars. But what TV salespeople don’t want you to know is that you can buy Super Bowl ads that will only air in local television markets. 1 – Find a DMA with under 500,000 people So, the first thing you want to do is find a designated market area (DMA) with under 500,000 people. You won’t get the entire…

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3 Brands – Experiment with the Largest – Adapt Winning Elements for the Other Two Today I’m taking a look into Tapestry Inc’s recent branding and product campaigns. Tapestry is a holding company for 3 luxury fashion brands – Coach, Kate Spade, and Stuart Weitzman. When it comes to media spend, it looks like Coach receives the majority of ad dollars and has the largest overall social following. The Kate Spade New York and Stuart Weitzman brands may receive a smaller portion of ad spend but Tapestry is aggressively growing these brands on Facebook and Instagram. They experiment with the Coach Campaign and then transfer over and adapt the successful activations to the Kate Spade and Stuart Weitzman Campaigns. Influencer Marketing In the past 2 years, Coach has heavily relied on influencer marketing. Coach has created the “Coach Fam”, a group of diverse celebrities and influencers to serve as ambassadors…

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