Blog
Documentation of Ad Ops, Stats and Marketing Processes
Using Anomalies to Identify Opportunities: Business, Trades, Dissertations
I’ve been reading on choice architecture and two key books have been Thinking Fast & Slow by Daniel Khaneman and Nudge by Richard Thaler & Cass Sunstein. As a student, nobel prize winning economist Richard Thaler, kept a record of anomalies he encountered that...
Deploy R Shiny Apps with Docker – Windows 10 Home Older Build
There are a number of existing tutorials that outline how to deploy an R Shiny App with Docker. R is great programming language for performing statistical analysis - the community is rich with packages that are finding new uses every day. Shiny is a web frame work for...
If They Can Sell Ideas, Then You Can Sell a Product – What You Can Learn From Twitter’s Political Ad Ban
Facebook regularly receives flack for political advertising scandals. YouTube got its share of criticism during the Adpocalypse in 2017 (albeit for other reasons). Twitter changed its ad policy in late 2019 to preemptively avoid backlash, and now globally prohibits...
How to Get a Super Bowl Ad for Under $10,000
The Super Bowl. It's one of the most watched television broadcasts in the United States. It attracts anywhere from 90 million to 114 million viewers every year. Gary Vee calls Super Bowl ads under priced in today's market even with their exorbitant cost of a few...
4 Marketing Strategies from Tapestry – Coach, Kate Spade, and Stuart Weitzman
3 Brands - Experiment with the Largest - Adapt Winning Elements for the Other Two Today I'm taking a look into Tapestry Inc's recent branding and product campaigns. Tapestry is a holding company for 3 luxury fashion brands - Coach, Kate Spade, and Stuart Weitzman....
Tweetdeck and Twitter Analytics Scraping with R
Twitter offers tools to analyze tweet performance of your own accounts via twitter analytics and the accounts of others via tweetdeck. Unfortunately, the platforms have limited data export functionality; there is not a clean easy way to export data from the web user...